hey there

👋 I’m Laura (and this is one of my fur children, Mack).

After nearly 20 years working across different industries – from innovative startups to global leaders like Google, Fitbit, and Quiksilver – I’ve built up a toolkit of unique skills and experiences.

In 2024, my family and I made the best decision ever: we left the hustle of Hobart and made our new home in the stunning Binalong Bay, Tasmania.

The East Coast is brimming with potential – amazing people, incredible local businesses, and an endless list of places to explore. Inspired by all this, I stepped away from big corporate life to start my own small business. Now, I get to put my marketing expertise to work remotely, supporting small businesses all over Australia (and beyond) with websites, marketing, and smarter digital systems.

At Go-to, I help make the digital stuff feel doable - not daunting. Whether I’m building a website, helping someone learn to manage their own SEO, or walking them through email marketing step-by-step, my goal is always the same: to give small business owners the tools, confidence, and support to run things their own way (with a bit of friendly backup when they need it).